John Carlton Archives

how to Split test on google adwords

— www.neilasher.com — 17Free Videos, 6 Free Books And 2 Hours Of Audio Training Reveal How To Make BIG Money Selling Information Products On The Internet. Even If You Dont Have A Website And Youve Never Sold Anything On The Internet Before www.neilasher.com
Video Rating: 0 / 5



Emerging technology trends in Market Intelligence, Mobile and social media News and Web Tips – Think Maverick – Web Tips for Business Owners

Think Maverick



BRIAN SOARES – Magic (The Sorcery Mix) ©1985

Italo Disco /hi NRG 12′ Label : Nightwave Records Country : US Arranged By, Performer, Lead Vocals – Brian Soares Artwork By [Art Direction] – Russell John Carlton Mixed By – Brian Soares , David Diebold Producer – David Diebold Written-By – John Farrar
Video Rating: 5 / 5



Emerging technology trends in Market Intelligence, Mobile and social media News and Web Tips – Think Maverick – Web Tips for Business Owners

Think Maverick



If WordPress Is Good Enough For Jeff Johnson Then It Must Be Good

Article by Andrew Rondeau









I’ve been ‘on-line’ now for 3 years and I have built many, many websites for myself and others.

During those 3 years, I have learnt a huge amount and along the way made numerous mistakes and…making some income along the way (which is always nice).

Now, there are two major concepts you must either learn yourself or have enough money to employ others to do for you:

1. Copywriting skills 2. Getting traffic to your site

Over the years I have purchased several products to improve my copywriting skills…in fact I have been mentored by 2 ‘world famous’ Internet gurus (who I shan’t name here for confidentiality reasons).

And yes, my copywriting skills improved…but not to the level I wanted.

So, I thought…who do the internet gurus go to for their copywriting and one name kept coming up…John Carlton.

You heard of John Carlton, the Internet and Copywriting supremo?

I expect you have, as John is the one, many of the big Internet Guru’s (like Frank Kern, John Reese, Jeff Johnson, Yanik Silver, Lorrie Morgan-Ferrero, Rich Schefren, Terry Dean, Dan Kennedy, Gary Bencivenga, Dr. Harlan Kilstein) turn to for copywriting advice.

Well, a little while ago I decided to splash out and join John’s Simple Writing System course. It cost me 00 and it was the best money I have ever spent on an Internet Marketing type course.

It was perfect for me – a modular approach. Do A, get some feedback from John (and other experts), then do B (get more feedback), then do C…then pull it altogether.

The advice and feedback was priceless.

One thing I noticed about the course…a number of the ‘students’ on the course used WordPress for their websites.

So, that shaped up my copywriting skills.

One concept covered, now…what about getting bundles and bundles of traffic to my sites.

What would be perfect for me would be another modular approach course…I asked John C for some advice/recommendation. He said Jeff Johnson would be perfect for me.

So, I go over to Jeff Johnson’s site and see he is giving away some free SEO software to increase the traffic to your site (if it’s based on WordPress).

WordPress again!

There must be something to this WordPress lark.

I do some research and see that WordPress is firstly free and secondly easy to install.

I register and host a ‘throwaway’ domain. Install WordPress. Play with WordPress. This is easy. This is simple. This is efficient. WordPress has an amazing list of features.

I install Jeff Johnson’s Free SEO Software…it makes things even easier!

I have been missing out.

I decide to join Jeff Johnson’s Underground Training Lab.

Again…it’s a module approach and you get Jeff Johnson’s customized Professional version of his SEO software…which is the MUCH, MUCH MORE POWERFUL big brother version.

So I’m now hooked on WordPress…it’s easy, it’s simple, it’s free and it has an amazing list of built-in features including:

SEO Friendly

This is crucial when building a website or blog. WordPress has a number of functions, which allow it to be search engine friendly (and even more so with Jeff Johnson’s FREE SEO software)

The Support

Millions of people use WordPress and there is a large user community who develop and support the software. So any problems, do a quick search and you’ll find the answer.

Little Coding

If you want a basic SEO friendly website (and WordPress will give you one)…you don’t need to code ever again. Adding and changing your website is easy with WordPress.

Add-On’s (otherwise known as plug-ins)

There are thousands of add-ons you can use ‘on top of’ the free WordPress software to make your site unique.

So, I am now converted to WordPress. If you are using it already, get over to Jeff Johnson’s site and install his unique free SEO software…you won’t regret it.


About the Author

Andrew Rondeau is the author of the free guide



Emerging technology trends in Market Intelligence, Mobile and social media News and Web Tips – Think Maverick – Web Tips for Business Owners

Think Maverick



Get Started

This is the intro video to the Internet Marketing Success Newsletter members area. I go through what’s in the members area and how they can leverage it to make oodles of cash online. to find out more and get a 2 month free trial go here: www.neilasher.com/youtube.htm
Video Rating: 5 / 5



Emerging technology trends in Market Intelligence, Mobile and social media News and Web Tips – Think Maverick – Web Tips for Business Owners

Think Maverick



keyword research

How to do keyword research for niche affiliate marketing, here’s the site I’m doing research for: – www.neilasher.com — www.neilasher.com — 17Free Videos, 6 Free Books And 2 Hours Of Audio Training Reveal How To Make BIG Money Selling Information Products On The Internet. Even If You Dont Have A Website And Youve Never Sold Anything On The Internet Before www.neilasher.com
Video Rating: 5 / 5



Emerging technology trends in Market Intelligence, Mobile and social media News and Web Tips – Think Maverick – Web Tips for Business Owners

Think Maverick



How Advertising and Marketing Got Started

How Advertising and Marketing Got Started

Article by Peter Woodhead









Copyright 2006 Presslink Publishing

This is the first in a series of 10 articles starting with the beginnings of advertising and marketing through to present day.

Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: “Advertising is Salesmanship-in-Print”. A definition that has not been bettered since – and many have tried.

For me, modern day advertising started a few years earlier than Kennedy when Richard Sears produced the very first mail order catalog (around 1892). This catalog contained hundreds of pages of articles for sale and each with their own sales copy. And Sears Roebuck is still going strong today, in marketing and sales.

Around this time, advertising agencies sprang up everywhere. And the people they employed and trained, left us with such treasures that all top marketers today display in their resource libraries and use to their advantage.

Shortly after Kennedy arrived on the scene, Claude Hopkins came along. He left us with a legacy we should all thank him for. He pioneered market testing, sampling, vouchers, and a whole lot more.

At the turn of the last century there were many others: Walter Dill Scott, Maxwell Sackheim, Haldeman Julius, John Caples, to name just four.

Then around the middle of the century such geniuses as Elmer Wheeler, Robert Collier and other contemporaries appeared.

Post war, advertising greats David Ogilvy, Joe Karbo, also made their mark.

And living legends Jay Abraham, John Carlton, Gary Halbert, Dan Kennedy, and Ted Nicholas, have all made many millions both for themselves and their clients.

Towards the end of the last century, the greatest marketing tool of all time was unleashed on the world – the Internet. Early pioneer of the Internet, Ken McCarthy, is still around and his “System” seminars are an absolute must attend.

The Internet has opened a whole new world for advertising and marketing. And a new breed of entrepreneur has been born. Guys like the late, great Corey Rudl, Marlon Sanders, Robert Imbriale, Yanik Silver, Jim Edwards and many others have shown what can be done and in such a short space of time.

But one thing all these “gurus” have in common is that they have studied the markets. They have studied the psychology of what makes people buy. They have learned these principles from the great masters of the past – the John Kennedy’s, the Claude Hopkins’, the Walter Dill Scott’s, the Elmer Wheeler’s.

And that’s what my articles are all about.

You will be taken from the very beginnings of advertising and get an insight into the writings, the ideas and the philosophies of most of the greatest marketers that ever lived.

For sure, you will recognise much of the material that is mentioned as we take the “tour” but it’s doubtful that you will have come across all of it.

All top marketers recommend that you continually add to your education and you will not do better than picking up any (or all) of the material that you will be exposed to on your “tour.”

Each manuscript mentioned in this “tour” is a desirable addition for your resource library.

Pick them up, maybe one at a time. And you will profit from them – just like all the great masters have done – past and present.

This article is a brief history of events leading up to the appearance of John E. Kennedy in 1904.

But it also highlights a few milestones in advertising.

1704 The first newspaper ad appeared. It was in a Boston Newsletter and sought a buyer for an estate in Oyster Bay, Long Island.

1729 Benjamin Franklin starts to publish the Pennsylvania Gazette in Philadelphia – which included ads.

1742 America’s first magazine ads published by Benjamin Franklin in General Magazine.

1784 America’s first successful daily newspaper, the Pennsylvania Packet and Daily Advertiser, starts in Philadelphia.

1833 Benjamin Day publishes the first successful “penny” newspaper, The Sun. Circulation reached 30,000 by 1837 which made it the largest in the world.

1843 Volney Palow opens the first ad agency in Philadelphia.

1868 Francis Wayland Ayer opens N. W. Ayer and Sons in Philadelphia with just 0.

His first clients include Montgomery Ward, John Wannamaker Dept. Stores, Singer Sewing machines, and Pond’s beauty cream.

1873 The first convention for ad agencies held in New York.

1877 J.W. Thompson buys Culter and Smith from William J. Carlton and pays 0 for the business and 0 for the office furniture.

1880 Department Store founder John Wanamaker becomes first retailer to employ a full-time advertising copywriter – John E. Powers.

Wannamaker makes famous statement: “half my advertising is waste, I just don’t know which half.”

1881 Daniel M. Lord and Ambrose L. Thomas form Lord and Thomas in Chicago.

1881 Procter and Gamble advertise Ivory Soap with an enormous budget of ,000.

1886 N.W. Ayer promotes advertising with the slogan: “Keeping everlastingly at it brings success.”

1886 Richard Warren Sears became the world’s first direct marketer.

1891 George Batten and Co. opens.

1892 NW Ayer hires first full-time copywriter.

1892 Sears Roebuck formed.

1893 Printer’s Ink founded by George P. Rowell. A magazine that serves as the “little schoolmaster in the art of advertising.”

1898 N.W Ayer helps National Biscuit Co. launch the first pre-packaged biscuit Uneeda.

1899 Campbell Soup makes its first advertising.

1899 JWT becomes the first agency to open an office in London. 1900 N.W. Ayer establishes a business-getting department to plan ad campaigns.

1904 John E. Kennedy bursts onto the scene to change the face of advertising – forever.

My next article will continue with the evolution of advertising as we know it.

Mail order guru Ted Nicholas said that the old marketers were the best and that they, and the works they produced, should be studied – he did!



About the Author

Peter Woodhead is the author of Long Lost Marketing Secrets, other niche websites and a member site. He offers a free 9 Part e-course at: http://www.LostSecretsofMarketingLegends.comGet it today!And you can get his 4 sales and marketing books by visiting:http://www.LongLostMarketingSecrets.comor view his member site at:http://www.PublicDomainResource.com












Emerging technology trends in Market Intelligence, Mobile and social media News and Web Tips – Think Maverick – Web Tips for Business Owners

Think Maverick



Simple Writing System: Proving Credibility

Copywriting expert John Carlton helps his students understand how to establish credibility in their presentation of their products or services. This is point 3 of John’s Simple Writing System. To learn more go to www.SimpleWritingSystem.com.



Emerging technology trends in Market Intelligence, Mobile and social media News and Web Tips – Think Maverick – Web Tips for Business Owners

Think Maverick



No 1 on google with google maps

— www.neilasher.com — 17Free Videos, 6 Free Books And 2 Hours Of Audio Training Reveal How To Make BIG Money Selling Information Products On The Internet. Even If You Dont Have A Website And Youve Never Sold Anything On The Internet Before www.neilasher.com



Emerging technology trends in Market Intelligence, Mobile and social media News and Web Tips – Think Maverick – Web Tips for Business Owners

Think Maverick



Simple Writing System: Nitty-Gritty: Discussion

Copywriting expert John Carlton explains the difference between features and benefits for marketing a product or service. This is point 11 of his Simple Writing System. To learn more go to www.SimpleWritingSystem.com.
Video Rating: 5 / 5



Emerging technology trends in Market Intelligence, Mobile and social media News and Web Tips – Think Maverick – Web Tips for Business Owners

Think Maverick



Simple Writing System: Bullets

Copywriting expert John Carlton shows how to write bullet phrases to sell your product or service. This is point 12 of his Simple Writing System.To learn more go to www.SimpleWritingSystem.com.



Emerging technology trends in Market Intelligence, Mobile and social media News and Web Tips – Think Maverick – Web Tips for Business Owners

Think Maverick



Twitter links powered by Tweet This v1.8.3, a WordPress plugin for Twitter.