After the Diploma – How to Market Yourself With a Psychology Degree

Article by Erik Johnson

Psychology Degrees are difficult to obtain, no doubt, but getting a better job after that may be even more difficult, if you are not able to protect yourself as a competent one. The most important thing, you need to decide on the career destination is where you need to go? Most of the psychology students wait for getting their Degrees. This would never be a wise move as you should always have an eye on the developments on the Career market.Psychology as a profession has more chances in areas like Human Services such as Federal, State, Local governments and non-profit organizations, Administration, Community Relations, Public Relations, Teaching, Retail and Sales as well as in Advertising and Market Research.Well written resumes are work half done. Resumes should look neat and clean and should be content specific rather than including your life history. It should primarily focus on your Diploma in Psychology, other certifications as well as work experience if any. The main thing to be highlighted in a resume is your intentions and aspirations about the psychology profession. By reading your resume, the interviewer should be able to analyze you and your merits. Another important way to market you with the Psychology Degree is to establish a good rapport with your faculty members, friends and other experts in the field who can guide you in your job hunting.There are many other options in a Psychology career. A Master’s Degree in Psychology can help you administer tests in Psychology. Under the supervision of a Doctoral Level Psychologist, you can even conduct research in laboratories and conduct psychological evaluations, counsel patients or administer duties. Not only this, you can even be a high school counselor or work as school psychologists or as counselors in the field of addiction.Psychology Degrees make you versatile and dynamic and this is what you need to project on in your resumes and interviews. You must be fully aware that you have the same skills that are required by a Business Executive, Architect, Librarian or Social Worker. There are not many jobs that require skills that psychology majors do not have.The present economic scenario which is characterized by down turns and recessions only call for more and more psychologists to deliver. Another important thing to keep in mind is that you must be innovative and creative in your psychological approach. You must be able to deliver what you have learned in psychological classes in an appropriate manner.Using the Internet is another option before you. Having personal profiles on Twitter, MySpace and Facebook can help you project your status as a psychology expert and this would do market you very much. On websites, you can upload your job winning resumes and network them to Health and Science Employers.For a good psychology profession, be sure to check the local yellow pages, newspapers and online listings for companies in your area and then compile a list of potential employers who offer psychology related jobs. This list also includes K-12 schools, colleges, universities, hospitals, government offices, mental health clinics or psychotherapy practices.Thus, the opportunities before you are many. Be systematic and scientific while searching jobs. Mainly, you should focus on your skills, personality and how will you be able to communicate with people to ensure a better performance. Sure, if all these are done, a good and rewarding psychology job will knock at your door step!

About the Author

You can find more information about top psychology majors and psychology programs at PsychologySchoolsU.com. They are offering very informative articles and career information about psychology courses & psychology degree.

Forex Trading: The way to Succeed- Understanding the Trading Psychology and Discipline

Article by Himanshu

Trading in Forex and Stock markets is not only about the knowledge and understanding of the fundamentals or technicals. Trading is an art in itself. Even with a great knowledge and understanding of the market, you may find yourself continuously losing in your trades. You may know that the market will go up and you buy. Instead of going up the market starts moving down your stop-loss order closes your trade. The next minute you see that the market starts moving up, the way you had analyzed. You end up with a loss in the previous trade and now you are worried to buy again though still you have the feeling that it will continue to move up. It keeps on moving up and now we are just frustrated about our not taking an action of entering the market and also the unnecessary loss (because we put the stop-loss too close) in the previous trade. We just buy a bigger position out to make up. This time we put the stop-loss order too far. The market had already moved up quite a bit and as soon as we bought it does a free fall. Our stop-loss was too far and Oooops!!!

The emotional feelings, fear, greed and many times the addiction to trade can just kill what we have in terms of market knowledge. Psychological factors and sentiments greatly affect the performance and hence the results because of the dynamics of the market. When we talk about psychology, it’s about both, the mass psychology of the traders around the globe and our individual psychology.

Mass Psychology:We do not have any control over the mass psychology but an awareness and understanding of it can help in what decisions we take at what times and situations. One example of mass psychology in the normal times is given in another article on the page by the name “Number Psychology”. Other examples can be seen in panic situations. The mass panic can fail all our analysis – weather fundamental or technical. In this article we will be talking about individual psychology.

Individual Psychology: Let’s start with the most common mistakes which can either wipe our profits or prevent us from going into profits ever. We all can make one of these common mistakes in our trading career once or even more than once. The killer of a trading career is to make one or more of these mistakes as a pattern. To kill our pattern, we need to understand our pattern and this can only be done with the thinking and analysis with completely open mind as knowing ourselves, many times, prove to be more difficult than understanding others. We need to understand ourselves first to understand our actions and reactions and then to control the undesirable actions and reactions.

So lets’ see what are killers:

1) Always entering the market against the Trend.2) Entering the market in the direction of the trend when its too late.3) While losing, increasing the positions in the same direction.4) Trading addiction and trading by feelings.5) Stop-loss orders too close or too far.6) Take-profit orders too close or too far.7) Learning from the past mistakes and then making a bigger mistake.8) Loving our trades and bias for the figures.9) Trading too big for your account size.10) Varying the position size of your trades.11) Not looking at the both at the long-term and short-term picture of the market.12) Not using the stop-loss order- THE ULTIMATE KILLER (you can do all mistakes and still survive but you do this and you have invited the death of your account).

Please read in more details at Psycology Section of ForexAbode.com

About the Author

The author is a Forex Trader and also runs ForexAbode.com. By qualification a graduate mechanical engineer, with over 20 years of diversified international experience. The Involvement with Forex Trading started in the year 2000. Over the years Forex Trading not only became the greatest passion but evolved into a success which could replace the traditional successful consulting and business development career

Marketing Psychology: “It All Boils Down to Dealing with People…”

Article by Elmar Sandyck

The main goal of marketing is to give clients the services and products that they find relevant and useful in their lives. In other words, it’s not about taking marketers’ needs as top priorities but rather the solutions on client concerns. This is what concerns marketing psychology that each marketer must realize.

Understanding marketing psychology is never enough in order to become a big time marketer. The most profitable way online can be paved by learning and mastering the strategies such as article marketing, SEO, keyword research, PPC, social media, among others. These various techniques cannot be mastered overnight, and cannot even be learned at a single instance through so-and-so. But, fortunately, online marketing courses have been creating buzz on the web that anyone interested about online marketing can be taught about marketing strategies from the most reputable online marketers themselves.

The knowledge on these strategies is a potential investment but nothing about this matters without the right marketing psychology. Marketing is like hitting two birds with one stone because, as a marketer, you earn a profit and, at the same time, satisfy a need of clients. However, if you think too much about earning profits with less consideration upon the quality of your services and products, your clients will definitely turn their backs and find other marketers who can provide what they need or want. No one likes an unabashed egotist who only thinks of profit he can get. It goes to say that when you have learned the marketing strategies, make sure that your efforts are primarily directed at the satisfaction of your clients.

Let me share an experience which taught me my first lesson about marketing psychology.

About three years ago, my wife and I started to build our dream house. We think too much of the stuff that we are going to place in our new home. One of these things was a dream kitchen. Because we wanted to have our dream kitchen, we went searching for a professional kitchen builder.

It didn’t take us long to find a professional kitchen builder who seemed to have enough talent and knowledge in the job. I honestly found him intelligent, however, he seemed not really interested to know about our dream kitchen.

The talk about the dream kitchen was kind of one way since the young builder did all the talking. He never listened at all! After we went tired of trying to interrupt him for a minute, we looked into the kitchen plan he prepared. The design was excellent but it was not what we had in mind.

This resulted to us looking for another kitchen builder. We went to a kitchen store where we got what we wanted. The salesman in the store allowed us to talk at a great length about the dream kitchen we wanted to build. This made it easy on him to come up with a design that is a real resemblance of our dream kitchen. Eventually, our dream kitchen was built by that salesman.

For someone who has been in a kitchen store, this experience is nothing new to him. The experience is not at all unusual when one goes to any store. However, since the business is done online, this corroborates the real essence of marketing psychology. The culture online allows marketers to sell their services or products without giving much attention on what clients need.

It should not be the case. The people who shop online are very similar to the people who shop in conventional stores. In other words, they are all human beings who avail of the services and products offered at any types of stores in order to satisfy their needs. The difference may lie on techniques, however, the marketing psychology is perfectly the same.

About the Author

To Learn How Elmar Reached Success From Residual Income Opportunities Using The Most Cutting Edge Network Marketing Techniques Visit: http://www.OnlineFreedomLifestyle.com

AIRLINES LOYALTY: A Psychological Perspective

Introduction

Bricks of loyalty:

Despite the extant literature on customer loyalty, it is recognized that the psychological processes behind customer loyalty and commitment are still ill understood (Pritchard et al. 1999). The fundamental guidance system for all human responses is powered by its emotional palette. Thus, to understand its underpinnings and moderate it to favor an organization within limited extend, an deep understanding of human psychology is important.

Total customer-loyalty is the Holy Grail that all organizations seek in order to meet their business objectives and bolster financial bottom-lines. Every organization has the fantasy that their customers would remain totally loyal to their business. If this could be achieved, they would remain profitable forever. This is a dichotomous thought because, if all customers would restrict their loyalty to a few organizations, then customer acquisition-the manna for business growth would grind to a halt, killing expansion and new initiatives. Thus, disloyalty within varying degrees is a reality and a necessary evil.

Reality is far from fantasy, and humans will keep shifting their loyalty at varying levels as they are by nature promiscuous in all their relationships. Their ability to think intelligently enables them to explore various combinations and permutations in every situation

and choose what is most favorable to them. The “sense” of loyalty seems be a part of the survival instinct. It helps people come together and live within groups & undertake tasks that would otherwise have been impossible to execute alone or in small numbers.

This human tendency to cluster together is what marketing experts call “relationshipproneness”. In this clustering, the individual is willing to let collective needs predominate over his personal needs. This requires high levels of commitment that

can only emanate from a strong, consensual and positive state of mind.

Among the various factors that affect customer loyalty, the sense of commitment comes across as major. In the literature on organizational psychology, Allen and Meyer (1990) distinguish between affective, continuance (calculative) and normative commitment. The differences between these three types of commitment reflect the psychological state that binds the individual to the organization. Affective commitment refers to the emotional attachment to an organization, while continuance commitment

refers to the costs that individuals associate with leaving the organization and the normative component refers to individuals’ feelings of obligation to remain with the organization. They argue that a more comprehensive understanding of the link

between commitment and loyalty will be achieved when all three types of commitment are considered simultaneously . Pritchard et al. (1999) argue that an analysis of commitment ‘should move beyond a general expression of attachment and incorporate an understanding of the psychology inherent in binding a person to that disposition’. They distinguish information processes, identification processes and volition processes as antecedents of commitment.

www.itcinfotech.com

Many organizations have spent valuable resources in implementing a loyalty program to retain existing customers and attain new ones. While many have succeeded, the others are still struggling recoup the) expenses and to identify what went wrong in the whole process. A Loyalty program is not a one-size-fitsall solution. It should address the stimulus-response system of its targeted customers based on actual behavioral data over a period of time. People within different segments exhibit differing behavioral traits & the stimulus that elicits a desired response seems to be varied too. The variety of behavioral responses

by same people within different groups is truly complex. Basic understanding of the human stimulus-response to emotional manipulations can be understood from the classic “Hawthorne study” & B.F. Skinner’s theory of “ope-rant conditioning” and his proposition and exploration of possibilities of the “token economy”. The rewards offered through a loyalty program not only aim at eliciting the right behavior, but also reinforce it so that it ultimately becomes the part of the person’s shopping psyche. Eliciting the right response is not just the function of the rewards offered, but all also includes a lot of other factors including the overall experience that has been nomenclatured as “experiential-marketing” in today’s parlance.

By being the member of a loyalty program, a subscriber by default becomes the part of a larger community. Like every group, this community is also guided by certain norms and rules-predominantly set by the principal organization that owns the program. The acts of accrual and redemption forms the basic rules and constant tactical promotions that have a different set of rules forms advanced rules that form the part of the standard operating procedures that guide the members of the community. Community formation being the first step, successful conversion of the members into a “psychologicalcrowd” remains the key.

Psychological crowds are by nature extremely prone to the power of suggestibility. This vulnerability towards suggestion can arguably be achieved by constant and relevant communication. In marketing terms the tactical and strategic promotions that

are used to constantly communicate to the members serve the function of active suggestion. Physical and emotional proximity between the members can be achieved by creating activities specially created for them like a family day out, movie premiere,

tickets for a play etc. These activities re-assure each member that as there are many like them who think and act similarly thus, validating their membership to the group.

What applies to an individual applies to a group-successful loyalty programs are those that leverage the emotions that guide human behavior and channelize them towards limited behavior modification resulting in regular and incremental financial returns for the organization. The human mind craves for routine and any incentive that allows one to profitably (by being rewarded) continue dealing with familiar organizations is a winner.

Loyalty programs are dictated by market dynamics. It is no longer a luxury but a necessity and a vital tool for survival for any business across industries. This is easy to understand when we realize that the market resides nowhere but in the collective consciousness of consumers.

Loyalty-the airline perspective

Like any business, the airline industry has organically grown to many times its size since the first commercial aircraft began operations. With almost every nation today owning a “national” airline and the numerous private airlines glutting the sky, the passenger has never been spoiled for choice. Air travel itself has come down from a few notches in its positioning with ticket prices hitting realistic levels and from a luxury, it has become a necessity.

The process of globalization has resulted in creating new inter-cultural and inter-national dependencies. In the new & bold “flatworld”, political boundaries have become transparent. Business or personal travel has picked up and considering that today,

time is perceived as more valuable, air travel has naturally become more popular. With conspicuous consumption attaining added respectability, even services are treated at par with products. It may be safely said that today the consumer has truly

been crowned “King”.

According to a Datamonitor study, the global airlines industry generated total revenues of 8.6 billion in 2005, representing a compound annual growth rate (CAGR) of 2.6% for the five-year period spanning 2001-2005. Passenger volumes increased with a CAGR of 5.5% between 2002-2006, to reach a total of 2,490 million passengers in 2005. The performance of the industry is forecast to accelerate, with an anticipated CAGR of 8.3% for the five-year period 2005-2010 expected to drive the industry to a value of 5.3 billion by the end of 2010 (3).

With demand reaching high levels, the battle has focused on cornering maximum business by individual airlines. Loyalty programs or frequent flyer programs as they are known within the airline industry have already proven its efficacy as effective marketing weapons helping the individual airlines and alliances differentiate their service features and reduce core marketing expenses. Since the target acquisition has changed from large groups to smaller demographic groups or even individuals, a shift in firing mode from assault to precision is but a natural process.

Increased business opportunities have throw up its own unique challenges and airlines in their bid to maintain profitability has had no choice but revamp, invigorate and empower alternative marketing tools like FFP’s. FFP’s are psychological marketing initiatives that focus on the emotions of the target prompting a change that drives them not only in thought, but action as well. Which means, over a period of time, the target customer is encouraged to if not actually make a purchase, at least find out more about the offer

made. This most of the times is the beginning of a transaction.

Like everything in the universe, Loyalty programs have gone through its share of evolution as well. From primitive stamp & other coupon based ones, it has come a long way and is today almost entirely software-driven offering better flexibility through intelligent

automation. The transformation of frequent flyer programs, kick started by the deregulation of the US airline industry in 1978 and extensive computerization within the industry has been rapid in recent times.

In 1981, when AAdvantage was launched by American Airlines, it had a 150,000 best customer database. Today, the figures have swelled many times introducing new complexities. These huge databases potentially offer tremendous business opportunities

if mined properly for information. Extractingprecision information by slicing and dicing the available data require sophisticated technologies to manage and derive analytics that would ultimately help the airlines retain and obtain business.

In 1981, when AAdvantage was launched by American Airlines, it had a 150,000 best customer database. Today, the figures have swelled many times introducing new complexities. These huge databases potentially offer tremendous business opportunities

if mined properly for information. Extractingprecision information by slicing and dicing the available data require sophisticated technologies to manage and derive analytics that would ultimately help the airlines retain and obtain business.

Rewards Capability:

The customer service expectations have undergone the natural evolution process and are at a higher plane today. They are conscious of the fact that their business is valuable to the industry and the individual airline. In order to meet elevated expectations,

it has become essential to offer varied, exciting and obtainable rewards in two timescales-tactical and strategic. The challenge for the airlines lies in constantly identifying innovative rewarding methodologies that will keep the customer excited and participating without compromising on its financial bottom lines. Thus, apart from maintaining their own proprietary FFPs, most of the airlines have also become part of alliances like Star Alliance, Skyteam or Oneworld the three top alliances in the world or smaller regional groupings. Alliances promise seamless service to passengers across their joint networks with each

alliance member giving the appropriate level of reward and recognition to each others members. Proportionate rewards are here to stay and there is no escape from it.

It is a tribute to the flexibility and appeal of FFPs that it has expanded and accommodated related but non-flying partners like rent-a car services, tour operators, hotels etc. Many FFPs have also successfully tied-up with natural transaction aggregators like credit cards to plug-in retail into the accrual eco-system. Though these businesses are in reality outsiders within the FFP environment, they present wider and accelerated miles earning pool for the members but also results in additional earnings for the airline that is used to subsidies the costs of its FFP.

FFP Concentric Circles

Partnership

Airline alliances have helped in selective aggregation of passengers as well as spread-out cost benefits for airlines. The success of these alliances is indicated by the statistics generated and is indicative of its popularity and the way forward for airlines.

Among the top three alliances- Star alliance has 455.5 million PPY*, 912 destinations, 25.1% market share, SkyTeam has 428 million PPY, 841 Destinations and 20.8% market share and Oneworld has 319.7 million PPY, 692 destinations and 14.9% market

share. One of the crucial factors that have played a role in the popularity and success of these alliances definitely has been the opportunity to earn miles seamlessly across them.

*passengers per year

According to the Economist magazine, frequent flyer points are the world’s second largest currency. The total number of frequent fly er miles worldwide is worth an estimated 0 billion. (4) This indicates that miles collection remains a constant done either deliberately or as a normal process. It has become an alternate currency whose potential exchange value is used to attract customer attention. Redemption offers being important tools that can be used to make customer transact with the miles ecosystem and used to sell perishable commodities like seats on aircraft or hotel rooms during off-season periods. The large miles pool thus presents a real opportunity than threat to the airline industry and indicates that along with constant accrual, periodic redemption’s are critical to demonstrate the value of miles earned.

It seems that what makes loyalty programs attractive (from the consumer standpoint) and effective (from the airline standpoint) is the reward side of the equation. FFPs work because there is a balancing of consumer and airline interests. From the airline standpoint, the generous awards can be justified because average award costs are closer to the direct costs of carrying a passenger (an extra meal, extra aircraft fuel, etc.) than to the actual cost of purchasing a comparable ticket. That’s because award seats are limited, thereby reducing the likelihood of an award passenger displacing a revenue passenger. The real advantage for an organization in giving away loyalty points lies not only in creating a sense of loyalty, but in the millions of data points collected about customer behavior. This data is analyzed and used for inside-out marketing communications. As FFPs allow targeted communications with the airlines’ proven customers, it is not necessary to spend as much on expensive (and inefficient) print and broadcast advertising to maintain the interest and loyalty of current customers. The dollars “earned” through these savings run into the millions. A combination of sophisticated yield management techniques and frequent flyer programs has helped the airline industry consolidate its profits.

FFPs at crossroads:

Frequent fly-er programs as revenue consolidators & generators have remained a constant within the airline industry but it is the needs of the customer that have undergone a sea change. In order to accommodate the changed needs of the customers, many FFPs have gone through an inevitable metamorphosis into sophisticated programs playing a vital role in customer relations management (CRM). In the process of maintaining the relevance of their FFPs as brand differentiators, airlines today are compelled to upgrade their programs with new generation functionalities. But the greatest impediment towards this transformation has come from inside-system constraints. Most of today’s loyalty systems were developed in-house in a reactive fashion. They were predominantly built on legacy systems that have limitations when it comes to up gradations. While the basic debiting

and crediting of points, additional promotions, tier based differential accruals etc work reasonably well with the old system, complex offerings exposes, the limitations of these systems and a lot of manual processing is required to support these activities

Some of the weak points of legacy systems may be summarized here:

Lack of flexibility- In most systems it is extremely difficult to make changes-changes like new promotions, new programs or even smaller things, like what data gets stored for each customer.

Expensive to Maintain- In order to accommodate enhancements within the legacy systems that are inherently difficult to make, a lot of coding is required. Coding exercises being manual intensive are expensive by nature. Built predominantly on custom made

systems, there is poor interoperability between alliance partners. Thus, the opportunities to share opportunities & costs that come with economies of scale are diminished thereby pushing up the costs.

Little or no access to customer data for analysis- Despite accumulating customer data, many airlines are constrained by their inability to derive deployable information through data mining and analysis. Such information is valuable in understanding customer behavior patterns, calculating ROI, make any necessary course correction or most importantly, to directly communicate with valuable customers.

Lack of customer information flow between systems: For enhancing the travel experience for the passenger, the airline staff needs to treat them with familiarity and based on larger business, treat them as special. Unless the information regarding the

customer is accessible through their system, this cannot happen. In legacy systems, actionable customer information cannot be pushed out to customer contact employees at the appropriate time.

There are also other constraints like inability to offer complex tactical promotions, Inability to effectively handling large databases, lack of multi-channel support, non-integrated and non-automated marketing functions etc restrains an airline from exploiting the true

capabilities of a frequent fly-er program. Thus faced with FFPs on state-of-the art loyalty platforms, these airlines lose the opportunity to convert their loyalty programs into true tools of competitive advantage, attracting, retaining and expanding business with high value customers. In a different period, the legacy systems have served the airlines well. In the more demanding circumstances wherein the value-proposition of an FFP has changed, the passenger’s loyalty has become all the more determining factor that has a direct effect on the operational efficiencies and profitability for an airline. Legacy systems are well past their prime and the airlines are left with no choice but upgrade their FFPs on enterprise systems.

Comparison-legacy system & new loyalty solution.

FFPs are workhorses for airline industry having proven its effectiveness over 27 years. The role of FFPs & expectations from it has changed. The next generation loyalty solutions need to be adopted within the industry to continue harness the power of FFPs.

Some highlights of the new loyalty solutions are:

1.Viable and inevitable migration option from the current legacy system.

2.Pre-built analytics solution that can throw-up obtain customer behavioral/purchase patterns.

3.A flexible rules engine that can accommodate multiple rules to run the loyalty program.

4.Empowers the airlines to design and effectively execute and manage loyalty campaigns and ability to offer complex rewards.

5.Flexible design supporting innovative airline business models and enables them to respond efficiently to the ever changing

demands of the air travel industry.

6.Enable seamless customer information flow between systems. The touch points where customer is serviced should have the

capability to access important information that can transform the flying experience.

7.Marketing communication should be integrated with the FFP system rather than being a separate activity.

With organizations like ITC Infotech offering specialized services to upgrade the FFPs from legacy systems to new enterprise based platforms, loyalty programs are set for transform into dynamic entities that can handle complex functions and exceed the current expectations from it.

To Know more about Airlines Loyalty visit ITC Infotech’s website.http://www.itcinfotech.com/

Psychological Marketing: Part of your Strategic Marketing Plan

Article by Christian Fea

Copyright (c) 2008 Christian Fea

A type of marketing, called psychological marketing, is an important aspect of the strategic marketing plan for your business. At first, psychological marketing may sound strange, or even dishonest – as though you are trying to trick someone into buying your product or using your services. True psychological marketing is nothing that sinister. It focuses on understanding how and why people make the product choices that they do, as well as taking into account social and environmental variables that affect people’s choices. Understanding psychological marketing, and doing a bit of your own market research in this area, is an integral part of a successful strategic marketing plan.

Studying your Customers

We have all been exposed to psychological marketing techniques, whether we realize it or not. For example, food and snack companies understand that consumers are more receptive to food, particularly quick, on-the-go types of easy to access food, when people are hungry. Thus, they often schedule television and radio commercials for snacks in the later afternoon – which is a prime snacking time for most people, between lunch and dinner. Most Internet based companies won’t be advertising on the television or radio, but there are still psychological aspects of customers and consumer habits that will help you form an integrated strategic marketing plan.

Consumer Psychology

To get started with this portion of your strategic marketing plan, there are a few key points to keep in mind when trying to better understand your customers:

- The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products)

- The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media)

- The behavior of consumers while shopping or making other marketing decisions

- Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome

- Understanding differences in consumers related to age, values, attitudes and lifestyles

These are important factors for marketers to understand, so they can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. For example, the aging population bubble caused by the baby-boom generation, and from people living longer than in the past causes a difference in marketing demographics and in the demand for a wide range of products.

Environmental Influences An additional aspect of psychological marketing to create a successful strategic marketing plan is the understanding of social, cultural and environmental shifts that affect people’s consumer choices. For example, the rising cost of fuel means that many commuters are finding alternate ways of getting to and from work. Some people who used to drive may now be taking the bus or the train. Because they are taking the bus or the train, they have time to sit and read a newspaper or work on their laptop or Internet ready phone. This means that there is a marketing opportunity for a group of the population that did not exist a year ago.

Understanding a variety of psychological factors that influence consumer choices, as well as social, cultural and economic variations in the environment will help your company stay current with changing trends, and to better be able to form a successful strategic marketing plan.

About the Author

Christian Fea is CEO of Synertegic, Inc. A strategic Collaboration Marketing consulting firm. He empowers business owners to discover and implement Integration, Alliance, and Joint Venture marketing tactics to solve specific business challenges. He demonstrates how to create your own Collaboration Marketing Strategy to increase your sales, conversation rates, and repeat business.Contact: christian@christianfea.comhttp://www.christianfea.com

www.adriennesmith.net What exactly is marketing psychology? What are you saying to other people? Are you telling them about you, your story, your experiences, what you have learned, tips that can help them? What you say has to be relevant or people will turn the other way. marketing psychology psychology of marketing psychology behind marketing marketing network marketing internet marketing marketing you relevant marketing

www.SuccessUniversityCoaches.com Jeffery Combs talks about the Psychology of Selling. Your product is people, always. The more you understand people, the better your sales. To learn to sell means to learn how to create human connections, and vice versa. Sales is marketing. Creative selling is not of the ego, but of a deep connection with your own and others’ energy. These are essential skills for building wealth and learning how to get rich.
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