Power tools market is still optimistic about the prospects pick up
Article by jekky
Recently, the China Electrical Equipment Industrial Association, Branch Secretary-General, Chuan-fu power tool industry in talking about the future development of the situation that the power tool market in the second half of this year has been warmer, but the overall situation is still grim. He said the domestic market was still stable, basically flat last year, but the market will continue to brand good, good quality power tool tilt. Exports are still in negative growth, the decline in the second half will be slightly smaller than the first half more. Increased domestic market demand ZHANG Chuan-fu said, the industry should focus on the national 4 trillion yuan of funds. In fact, from the first half of this year, many companies have attached great importance to our country for the international financial crisis and taken to expand domestic demand. The investment effect as the delayed impact of these investments will be big moves gradually in the second half of this year reveals new market demand. He suggested that the majority of power tools industry, state enterprises should focus on the railway (including the Beijing-Shanghai high speed railway), roads, bridges, airports, terminals, and power facilities, the South, urban rail transport, urban infrastructure construction projects, proactive, in-depth research to understand these projects the demand for power tools, and develop new products meet the project construction. In this regard, as well-known foreign brand power tools have certain advantages, to the great enterprises of domestic power tool market competition, but still have to “fight” and can not give up easily. In addition, the branch prediction, access to 5,6 months, the market demand into the off-season, mainly because power tool distributors are busy digesting the first quarter of the stock. To 9,10 months, the market may be a new round of peak demand. However, a purchase amount to be much smaller than the first quarter. Good use of national policy ZHANG Chuan-fu also suggested that enterprises can not be present production situation a little better power tools fooled by the relaxed requirements. Enterprises should make full use of the various incentives given by the government, such as credit, capital, export risk guarantees. At the same time, we must attach importance to the Government on new product development, standardization efforts such as support. It is understood that, in the power tool industry in China every year, many companies new product development Dapi power tools, some of these new products with high technical content, but the local government does not know. “Of course, down-to develop new products, this spirit is right, however, enterprises should also be aware of the Government departments to keep their technology operations into the scope of government, which can be obtained from the Government’s support in funding, new products put into production, but also from taxes, etc., be given preferential treatment. “Chuan-fu said. In addition, our power tool industry report on the scientific and technological achievements have not done enough work, and many valuable results not reported to government departments, let alone reporting scientific and technological achievements awards. This regard, enterprises should also consult more with local government reporting, for the scientific and technological innovation into their management to the Government, the outcome after the completion of timely reporting award, and make the proper benefits. In this regard, the companies should designate a person to seriously organize, summarize, do not ignore the scientific and technological innovation, the role of scientific and technological achievements. Operational risks In addition, exports in the first half and increased risk of defaulted loans, or even bankruptcy due to foreign buyers of livelihoods caused by the phenomenon of increasing loans to export companies in the electric tool creates new difficulties. ZHANG Chuan-fu that the risk of such exports will still continue. Although the relevant state departments have also stepped up to help businesses avoid risks, but enterprises must face the risk, after all, so enterprises should pay special attention to the importer’s financial credit, not blindly signing, but not blindly delivery, to avoid unnecessary losses. Business loan risk has emerged, some of them have to deal in and purchase the importer to require payment under the contract, and some industry associations also seek help to recover money owed. But there are a lot of power tools exporters did not do so, but to silence or alone to deal with buyers, resulting in little success. Read from the actual operation of foreign trade in the “lack of money” situation, exports more attention to mid-range products, to the low-end and high-end products, it seems that the market demand as before. For example, many enterprises, especially foreign developed lithium tools, although good quality, but because of high prices, and thus more difficult to market-driven. Meanwhile, the use of a machine’s function, efficient tools, but also by the market. In this regard, a number of conditional power tool business to increase R & D and production efforts, with some success. Garden tool market look good, once again a testament to the analysis of the industry: Grass is always long, branches or to trimmed.
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