What Sustainability Means to Richard Branson
Wednesday, August 31st, 2011 at
4:02 am
From buzzwords to real progress, the Virgin Group founder breaks down what taking action toward sustainability should mean to business leaders.
Video Rating: 4 / 5
Tagged with: Branson • Means • Richard • Sustainability
Filed under: Richard Branson
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I’m RIchard Branson and instead of working with or around human nature, I’m just going to imagine that people should be different, state that they should be different, and then wonder why the world doesn’t suddenly fall into place.
Seriously, “people who create businesses… are trying to make a difference to people’s lives.” This guy needs to take Economics 101. Economists don’t say people are motivated by profits because they think they should be, they are simply describing reality.